Last week Barclay Butera joined design’s uber-elite when he opened his new showroom in the La Cienega Design Quarter- the Champs Elysees of Los Angeles Design. There were swinging tunes, cocktails and canapés as Butera played host to a bevy of A-listers who turned out to view and celebrate the grand opening of his second Los Angeles location.
The atelier concept is a new one for La Cienega showrooms, as Barclay is more interested in bringing in his existing clients for a little “shop time” and is a bit less concerned with retail sales. (I’m not saying you can’t purchase his scrumptious furnishings at the shop, you can. It’s just an amuse bouche, instead of a smorgasbord.)
“Often times with celebrities and moguls there is a demand for the utmost discretion and privacy. These clients will now enjoy a very on-brand setting to meet and review projects. We will have our material at our fingertips, access to internet, samplings of furniture all handy. It’s the quintessential arrangement for both designer and client” said Butera.
With appointments already booked and a staff of capable, design assistants to cater to one’s every need, Barclay is sure to have yet another grandslam.