Last Week at the Metropolitan Builder’s Association Expo, I revealed the latest and greatest for 2012- 2103 interior design trends.

1.  Man Cave moves from the basement and dominates the entire home.

We’re seeing a James Bond sophistication with plenty of menswear inspired fabrics and accessories. The spaces are filled with over-scaled, comfortable furniture upholstered in English styled, cigar leathers.

2. Personalization of a homeowner’s own style is seen in natural curiosities (found objects like bones, animal skins, drift woods), monograms and chalkboard paint.  These elements allow a space to reflect the personality, history and daily experiences of its homeowner.

3. Indoor Outdoor continues to thrive.  Front yard,edible and roof top gardens are popping up all over urbanity.  The line between indoor and outdoor continues to blur with live wall planters and interior planters that occupy entire rooms.

4.  Nostalgia via old time transportation(railway, air and ocean liner) reigns supreme in today’s interior.   As times have been tough for the last few years, people recall “the good ole days”, when American industry was at it’s zenith. 

5.  Jewelry expressed in precious metals (gold, silver), gemstones and jewel tones are being used on every space imaginable from fabric to furniture to accessories to wall cover to murals.  This trend is the glamorous Yin to the Man Cave’s Yang.

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“I haven’t been able to stop thinking about that house and the murder.  I poured through hundreds of pages of police testimony, actual newspaper articles from the period and etc.  It’s obvious to me what happened in that house and it’s the exact opposite of what everyone was led to believe.  Theodore was gay and Lucy was his “beard” of sorts, as all three of them met at the little gas station that her dad owned and Theo worked at changing tires.  They were all close friends before the marriage and that’s how the gas station guy came under employ at Greystone as the valet.  Ned Doheny was a total daddy’s boy, hence the house and his life given to him on a silver platter. He did everything he could to appease dear old pops including marrying, having children and ultimately getting into big trouble for delivering a whopping check with Theo to bribe a top official for dads budding oil businesses.  They ALL got caught in the middle of scandal, so Ned Doheny concocted this plan to send Theo to an insane asylum just for the duration of the trial, to occur days later.  That was a popular thing to do at the time and it would have been one less witness.  Well, poor Theo was off cavorting with every gay in town including Ramon Navarro (who was also tragically murdered) and Theo was not down with this plan at all.  I can only imagine a big big fight ensued and Theo probably made threats of revealing the true nature of the relationship to Doheny Senior or who knows.  Whatever… it was it sent Daddy’s boy who had been loaded up on liquor for days due to the impending trial into a tailspin.  My thought is Ned Doheny went nuts because he couldn’t deal with the disappointment to his father of botched bribery, homosexuality and more than likely a general dislike of himself an. So it comes to a head.

It all went down in that downstairs bedroom. The one with the elaborate green tiled bathroom that Theo chose himself because he was paying all the contractors at the time.  Kaufman didn’t design that bathroom, Theo did. 

Ned shot Theo who had a cigarette in his hand from a distance and he went down.  Then Ned shot himself at close range, hence the contact wound and bloody face.  Theo could not have done it because he had a long distance contact wound.  Lucy and the Doctor entered the room and Ned Doheny was still alive probably uttering forgive me.  They wiped the gun clean of prints of put it under Theo’s body because of the shame it would cause a devout Catholic family to have someone commit suicide and the fact that they had already set Theo up to be crazy. 

Both bodies were entered practically next to each other in a non-Catholic cemetery and the case was hushed up with money.  There’s the story. ”

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Hope to see you there!!

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My “best in show” ribbon went to the geometric cocktail table made of reclaimed wood pieces by Terry Hansen. I’m hoping to use this in our funky, meditation room at Maison Luxe Greystone Mansion Showcase Event. 

Came Sculpture playful metal pieces put a smile on every one’s face, captivating young and old.

A sucker for anything high glossed and nautical, I loved the combo by Neil Zeye.

Malen Pierson delighted with his life sized animals made of recycled iron.

The glazed pears by Ojima Ceramics were sublime.

Other worth mentioning were: Gabe Leonard’s spin on movie art, Iris Work’s large landscape photographs, Steve Keating’s photography and Veronica Schmitt  paintings. 

 Later that night we headed over to Robert Reynold’s studio for a birthday bash.  The beginnings of his latest body of work were on display - a Zen inspired boat.  Perhaps he’s feeling a bit free these days due to the move he and studio director Gemma are making to LA’s Old Building District.  They’ve scored an amazing studio on the roof with a birds eye view of the city from the mountains to the Pacific Ocean.   The bonus here for all you  art buyers is that the entire 5,000 square foot studio (in the LA  Arts District) is on SALE.  The studio at 821 Traction Ave. is open 9-8 throughout Memorial Day Weekend.

This one’s favorite and I’m trying to score it for a client, so hands off!

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  SFERRA’s TABLE SETTING

 In honor of  SFERRA’s 120th anniversary, ten top bloggers and a sprinkling of design elite sat down to a one of a kind luncheon,  table styled by team SFERRA- Hutton Wilkinson and placed in one of the many magical outdoor spaces of the Dawnridge Estate. 

 Brand Ambassador Ronda Carman

Being a spokesperson for Milgard Windows and a business owner, I am constantly faced with “designing” clever ways to market.  I hit the idea jackpot at Dawnridge.  Ronda nailed it.  

Step 1. LEAVE AN IMPRESSION- If you haven’t picked up a copy of Tony Duquette’s More is More, you should because words will never describe the decadence of the estate.  ( Better yet, get yourself invited… somehow. )   No one who attended the event will ever forget the experience that afternoon or the gracious hosts who invited us.

Tracy Porter and Hutton Wilkinson

Step 2. DON’T MARKET- INSTEAD INVITE and INSPIRE AS A BRAND AMBASSADOR- There was no tradtional marketing at the luncheon, not one piece of literature or signage- but the entire experience sang SFERRA- permanence, luxury, generational, fine, perfection.  The location, the setting and the guests left everyone in awe. SFERRA and Ronda treated us like honored guests instead of marketing targets. Being invited by a “brand ambassador” set the tone for a unique experience that would not be forgotten.   

Hutton Wilkinson and Lori Dennis

Step 3. TAKE ADVANTAGE OF TIMING- Ronda coincided the event with the first annual Blogger’s Convention, on calendar for the following day.  Since the best of the best were already in town, she made an offer no design affectionado could refuse.   Bloggers blog about the things they do and see.  Ambassador Carman made sure they saw something worth blogging.  And let’s face it, when respected people say  positive (and unsolicited) things about your brand, it’s the most valuable advertising there is. 

Tobi Fairley and Kyle Knight

Step 4. INVITE THE RIGHT GUESTS- Suzzane Rheinstein, Jan Showers, Barclay Butera, Hutton Wilkinson, Anne Sage, Ronda Carman, Lori Dennis, Tobi Fairley, Clinton Smith,  Tracy Porter… the list went on and on.   I read Tobi Fairley’s blog religiously… and there she sat across from me -along with 9 other major leaguers. A mutual admiration society meeting is a good thing and makes for very happy guests.

Barclay Butera and Suzzane Rheinstein 

 Ronda Carman and Jan Showers

Step 6.  GIVE GOOD SWAG- Each guest left with a boldly colored, personally monogrammed set of SFERRA cocktail napkins.  Think about this.  SFERRA makes heirloom quality linens that can be passed through generations.  Each time these exquisite cocktail napkins are pulled out for decades, it becomes an opportunity to tell the story of Ambassador Carman’s luncheon for SFERRA’s 120th Anniversary at Dawnridge.

That’s a better way to brand.

SFERRA’s TABLE

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The atelier concept  is a new one for La Cienega  showrooms, as Barclay is more interested in bringing in his existing clients for a little “shop time”  and is a bit less concerned with retail sales.  (I’m not saying you can’t purchase his scrumptious furnishings at the shop, you can. It’s just an amuse bouche, instead of a smorgasbord.) 

“Often times with celebrities and moguls there is a demand for the utmost discretion and privacy.  These clients will now enjoy a very on-brand setting to meet and review projects.  We will have our material at our fingertips, access to internet, samplings of furniture all handy.  It’s the quintessential arrangement for both designer and client” said Butera. 

 With appointments already booked and a  staff of capable, design assistants to cater to one’s every need,  Barclay is sure to have yet another grandslam.

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Now I know West Siders (from Los Angeles) aren’t  likely to make the 15 minute drive “all the way” downtown, so it is with great pleasure that I reveal the location of the Aryai pop up gallery at 8457 Melrose.  Until November 3oth you can see Robert’s Jesus inspired, life sized boat hanging from the ceiling and revel in the fantasy filled minatures  of Jeremey Mora.   

Other artists work on display at Forma Mentis are Kim Abeles and Sia Aryai.  The exhibition is petite, sweet and filled with plenty of whimsy.

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Take it away Jennifer:

We had the most fun last week when Los Angeles designer Lori Dennis, who has become nationally known for her expertise in green interior design, came for a visit. Her new book, Green Interior Design, will be out later this month:

I knew Lori back when I edited a publication for HGTV, so when she called to say she’d be in town, I invited her to lunch with a few green experts, gathered through builder Mark Turner of Greenspur, who built the CharityWorks GreenHouse in McLean last year.

Left to right: Architect Ernesto Santalla of Studio Santalla, who designed the meditation/spa room in the Green House; Theresa Norton; Mary Anne Duffus, founder of the ultra-green Brooksfield preschool in McLean; Marcia Twomey, president of the McLean Chamber of Commerce; Lori Dennis; Designer Barbara Hawthorn, who designed the outdoor space at the Green House; (me) Jennifer Sergent, Director of Marketing for the WDC; Designer Skip Sroka, one of the design chairmen of the Green House; and Annie O’Connell, manager of the Edward Ferrell + Lewis Mittman showroom, where the photo was taken

We toured through showrooms with products that Lori writes about in her book, which will be out on Nov. 16. We started at Donghia, where showroom manager Liz Allner welcomed us with coffee and pastries.

Liz had laid out many different fabric lines that are totally green, including Brentano and Pollack. But the coolest show-and-tell examples were the dazzling samples of Maya Romanoff wallpaper:

During the tour, Lori and the showroom managers talked about products that were not only green in and of themselves (Maya Romanoff uses recycled glass for its beads), but also the companies who make them, which practice green standards. Overseas, child labor, too, is a big problem — and these companies try to stay away from factories that are caught using school-age children on their lines.

Next, we went to Farrow & Ball, which is now totally green in all its varieties of paint. They have stopped offering oil-based paint, as well.

Showroom manager Eve Fay describes the green characteristics of Farrow & Ball.

The greatest thing about green products for the home these days (if we haven’t already learned from the stunning CharityWorks GreenHouse), is that going green does not mean sacrificing quality. In Farrow & Ball’s case, it means that their pigmentation is still the best around.

Here’s an example of Rectory Red, on the right, which Eve had “matched” at two other paint companies. Not possible, as you can clearly see.

Moving right along, we went to see the ever-charming and charismatic Brian Benavides at Robert Allen | Beacon Hill, which has an impressive line of green fabrics, from sturdy contract quality to top-of-the-line residential.

Here’s Brian and Lori. Even in a still photo, Brian’s infectious personality comes across.

Jaunty pillows with Robert Allen’s eco-friendly fabric

Robert Allen has an entire green section in the showroom, which Brian pointed out that designers can use to demonstrate to their clients — once again — that the quality of the fabric is never sacrificed just because harmful chemicals aren’t used in the production or milling.

The texture of this fabric is so yummy! The green leaf on the label is a symbol that the fabric is green.

Next, we went to Edelman Leather, where showroom manager Emily Payne not only welcomed us with open arms, but sat us down in the sumptuous (all-leather) sitting area in the front of the showroom.

Emily Payne of Edelman Leather

How is leather green, you ask? Well, for one thing, Edelman uses only leathers produced in Europe, which actually has more stringent green standards than the United States when it comes to using non-toxic chemicals, clean factories, etc.

In addition, no animal is ever killed just for its hide. Emily pointed out that all leather comes from animals in the food industry, where hides are a by-product. So talk about reuse and recycle…

Can you believe this wood-grain pattern on Edelman’s newest leather product? Like, on a wing chair? Amazing. The surface of the cocktail table beneath it, by the way, is also an intricately textured leather.

Emily sent us away with the cutest gifts: small holders for change, credit cards, or business cards. I have already put mine to use!

But probably no one was as thrilled as Mary Anne Duffus, who runs the green Brooksfield School in McLean — Emily gave her a big bag of discontinued leather samples for the toddlers in her preschool to use in their art class. Mary Anne pointed out that no material in their art classes is ever bought new — it’s always reused from something else.

The final stop before our luncheon was Edward Ferrell + Lewis Mittman, where manager Annie O’Connell told us about her company’s “Pure” line of furniture.

Annie O’Connell

Because this was the last stop on our tour, everyone wanted to take some time to sit down and really “try out” the furniture. Not only are the fabrics, but the frames and even springs in the furniture is green: the wood frames are cut from sustainable forests, and the metal in the springs is recycled.

Theresa Norton sits on one of the “Pure” chairs, which was designed so a lady could sit on it, cross her legs, and look sexy. Mission accomplished, right?

Ernesto Santalla’s purple jacket blends wonderfully with the green silk of this sofa — green in color and concept, that is.

Theresa Norton, Mary Anne Duffus (with her art-class samples from Edelman), and Marcia Twomey also try out the sofa.

Two of my favorite designers came along on the tour with us — and they could have helped Lori quote chapter and verse on green interior design: Skip Sroka, whose new house is a poster child for green building, down to the recycled rubber tiles on his roof (see a story and photos of it here), and Barbara Hawthorn, who’s been doing green probably longer than Lori.

Skip Sroka and Barbara Hawthorn

Skip and Barbara have known each other a long time, and their mutual affection is adorable — I love this candid shot:

There are so many green products in our showrooms that we did not have enough time to see them all, but I’ve been talking to Lori about coming back and expanding our little tour to a larger event during our Capital Design Days in the spring. I was so impressed not only with Lori’s command of the subject, but also of our showroom managers’ knowledge, and our guests’ own experience with the green movement. It was an inspiring day, and I can’t wait to read Lori’s book.

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Everyone was there to congratulate Martyn and PARRRRTEH, including Taylor Dayne (who still has PIPES) and Downtown Julie Brown.  I got so excited during Tell It To My Heart, that I jumped on stage with hunky Martyn and boogied my bootie.   Bravo’s new show Million Dollar Decorator was filming, so let’s “Watch What Happens” and see if I make it to the episode.  Big night, big party, big award and great, big, talented, sweet man.  Congrats.

A few days later I spoke at the Solargy showroom opening party in Tarzana.  The first of its kind in Los Angeles, it’s a good looking showroom room filled with energy effiicient solutions for residential and commercial buildings. My favorite was the HVAC system that has an automated humidifier for those dry winter nights.  And designers, co-owner Gabrielle  is quite the charmer. Make sure to book your tour with him.

Immediately after I popped into the Jean De Merrry Party to talk about my book, say hi to everyone and see Mike Ragan’samazing fabric display.  The Melrose Place showroom is breathtaking and I love the way they transformed the parking lot into a green paradise complete with fountain, sculpture and exquisite outdoor lanterns. I’d expect nothing less from Jean De Merry.

Rounding out the weekend, the SoCalContractor and I headed over toFabrik Magazine’s Arts District Art Walk and visited the studios of some of LA’s finest. Sculpture by David Hollen, Canvas by Robert Reynolds and Photography by Cyril Helnwein were all fantastic. The experience was entirely surreal going behind the concrete walls into studio spaces that were buzzing with energy and unbridled, urban beauty.   

DAVID HOLLEN

DAVID HOLLEN

ROBERT REYNOLDS

CYRIL HELNWEIN

 Beautiful blonde Italian, Gemma Sonego (architect, floral artist, collector of vintage furnishings) and little Elle Bell took a liking to each other and stayed side by side for the better part of our visit.  I fell in love with both her and her husband, Robert Renoylds and will be having them soon for a soiree on the West Side. 

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