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Posts Tagged ‘ASID’

Marketing Your Brand

Tuesday, April 10th, 2012

 

 

 

 

 

 

Tags: Architecture, ASID, Award Winning, Bath, Brand Ambassador, Celebrity Interior Designer, Commercial, Construction, Contractor, Custom Furniture, Decor, Decorating, Design, Expert, Furniture Rentals, green, HGTV, Home, home design, home remodeling, Host, Interior Decorator, Interior Designer, Interior Designers, kitchen, LEED, los angeles interior designer, NY, Orange County Interior Designer, Remodel, Renovate, Residential, Space Planning, Spokesperson, Staging, sustainable, Top Interior Designer
Posted in Architecture and Design, Artists and Galleries, Blogs, Books, Charities, Events, Interior Designers, Lectures, Magazines, Parties, Press, Public Speaking | No Comments »

Los Angeles Interior Designers Leading the Trends for a Century

Wednesday, February 29th, 2012

1920s – Los Angeles Interior Designers make their debut on the world stage with Spanish Colonial Revival interiors that still impress today.

 

 

1930s – A nation in depression looks to  Hollywood set design for escape by glamour. Thanks to the Los Angeles Interior Designer, elaborate  Art Deco style soon dominates interiors around the globe.

 

 

 

1940s-  Hollywood Regency’s premier reign  is introduced by Los Angeles Interior Designers.  Fifty years later  Kelly Wearstler, Mary McDonald and Woodsen Rummerfield (all Los Angeles Interior Designers) lead the second wave.

 

 

1950s – Case study homes by Los Angeles Interior designers, Mid Century design is born.

 

 

 

1960s Modernism features bold colors, graphics and shapes pushed to the limit by Los Angeles Interior Designers.

 

1960 John Lautner Chemosphere Residence

 

1970s Unfortunately Los Angeles Interior Designers will have to take responsibility for this decade too.

 

1980s   Los Angeles Interior Designer Rachel Ashwell’s Shabby Chic Style convinced the world to fall in love with romantic flea market finds and white slip covers.

 

 

1990s  California Casual style makes its way into interiors from Malibu to Madrid thanks to Los Angeles Interior Designer Tom Kreiss.

 

 

2000s  Luxury Green style steals the scene, a movement led by eco-conscious Los Angeles Interior Designers.

 

2010 North African Bazaar Style by Los Angeles Interior Designers Martyn Lawrence Bullard and Nathan Turner penetrate so deeply that even mass retailer West Elm couldn’t resist.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Tags: Architecture, ASID, Award Winning, Bath, Brand Ambassador, California Casual, Celebrity Interior Designer, Commercial, Construction, Contractor, Custom Furniture, Decor, Decorating, Design, Expert, Furniture Rentals, green, HGTV, Hollywood Regency, Home, Host, Interior Decorator, interior design, Interior Designers, kitchen, leading interior design trends, LEED, Lori Dennis, los angeles interior designer, los angeles interior designers, Mid Century Modern, Modernism, Remodel, Renovate, Residential, Space Planning, Spanish Colonial Revial, Spokesperson, Staging, sustainable, Top Interior Designer
Posted in Architecture and Design, Interior Designers | No Comments »

How Much Do Interior Designers Cost?

Friday, January 27th, 2012

I get this question, a lot .  

 

 

There are a few ways to charge for interior design services. 

 

1. FLAT RATE.  An interior designer quotes a specific fee and includes a detailed list of services and the time frames that these services are covered. When a client has a project that exceeds a $50,000 budget, I prefer to use this fee structure because both sides win.  The client doesn’t feel like they are in the dark regarding never ending design costs and my team knows exactly what is expected and how much time they need to work on a project.

 

 

2. COMMISSION.  Most Los Angeles Interior Designers that I know charge 30-35% commission on items that they purchase for clients when they use this method. I’m not a fan of doing things this way because it can put designers and clients on opposite sides of the table.  For instance, if two items are comparable and one costs more, a designer will make more money buying the more expensive item. It leaves room for doubt by the client as to why the selections are being made.  A designer can also suffer when a client purchases an item without the assistance of the designer in order to save the commission.

 

 

3. HOURLY RATE.  The most simple of all ways to pay an interior, this rate structure works best for smaller projects with limited amount of time required for completion.  Rates can run from $50 per hour for a student to $1,500 per hour.  I like to use this structure when my clients only need a little bit of my time.  I charge $500 per hour.

 

 

4. SQUARE FOOTAGE. This fee structure takes into account the amount of square feet that will be covered on a project.  For example a 10,000 square foot property with 6,000 square feet of exterior space that is being billed at $6 per square foot, would have an interior design fee of $96,000.  This is generally the structure that interior designers use when they work on hospitality  and commercial projects.

 

 

5. PERCENTAGE.  A percentage interior design fee takes into account the total budget that the client will spend, including things like: construction, materials and furnishings.  This fee structure is multiplied by a percentage to calculate the interior designer’s fee. 

 

6. BARTER. If you have a service or item that an interior designer wants, they may be willing to trade with you.  For example, a spa owner who is interested in the interior design of their shop may give their products and services to the interior designer in exchange for interior design services.   

 

7.  COMBINATION.  Any combination of the previous  five fee structures can be used to come up with a combination fee structure.  Interior Designers and clients can get very creative  and specific in the fee structure by combining rates.

Other things to take into consideration are the status of the designer.  Do they have decades of experience? Are they professionally trained, licensed, accredited?  Have they been published?  Do they have a body of work that reflects a client’s particular needs -style and type of project? Are they in demand and able to charge a premium?

 

 

 

 

 

 

Tags: Architecture, ASID, Award Winning, Bath, Celebrity Interior Designer, Commercial, commission interior design fee, Construction, Contractor, Custom Furniture, Decor, Decorating, Design, Expert, flat rate fee, Furniture Rentals, green, Home, hourly interior design fee, Interior Decorator, interior design, Interior Design Fees, Interior Designers, kitchen, LA, LEED, Los Angeles Interior Design Fees, los angeles interior designer, NY, Remodel, Renovate, Residential, Space Planning, Spokesperson, Staging, sustainable, Top Interior Designer, What interior designers charge
Posted in Architecture and Design, Free Interior Design Advice | 2 Comments »

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